On Tuesday, McDonald's initiated a national campaign to launch it's long-awaited McCafe. This addition to the golden arches' illustrious menu could mean $1 billion in revenue per year. 
While the McCafe has been available in select McDonald's over the past year, the official $100 million nationwide launch of the McCafe in the majority of McDonald's in the U.S. has baristas across the country acting more jittery and over-caffeinated than usual. 
You can bet your Frappuccino that Starbucks is primed for a coffee war. The gloves have already started to come off in recent advertisements that indirectly reference the beverages of the big burger boss.
Learn more about how you can "McCafe Your Day."
McMocha Chocha Latte and Fries
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2 comments:
I guess coffee chains should be worried...but not THAT much. Starbucks is still trusted by coffee drinkers not just because of quality and taste, but because of sound business practices. McDonald's wont ever be able to match either.
Not to mention that any real coffee drinker (me)wouldn't be caught dead buying a cup 'o Joe in a McDonald's.
Sacrilege.
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