Buy a Sub, Save the Chuck

Being a big fan of Subway's "Five Dollor Footlong," I couldn't help but be intrigued by a story about the NBC show "Chuck" and it's attempt at salvation through cold cuts in a fan-created campaign called "Finale & Footlong."


With a weak standing in the ratings, the show "Chuck" has faced cancellation recently. Before last night's season finale, fans took to the discussion boards to voice their support of the show and opposition of the cancellation.

Latching on to a small product placement in one of the episodes, the fans began rallying others together with a campaign called "Finale & Footlong." They are encouraged fans of the show to purchase sandwiches from Subway on the day of the season finale of the show. The fans hope to show that Chuck's loyal fan base represents a powerful, marketable audience.


In an article from AdAge, Subway admits they didn't create the campaign but they are more than happy to stoke the flame.

"Obviously, as a marketer, if you started that kind of behavior, you'd be called out pretty quickly," said Tony Pace, chief marketing officer for the Subway Franchisee Advertising Fund Trust. "But if the behavior is already out there, you can encourage it without being too heavy-handed. And that's what we've tried to do."

Zachary Levi, the star of "Chuck," has even joined the fans in their campaign to save the show by making an appearance at a Subway in Birmingham, England to take part in the event on Monday.

It will take some time to figure out if five dollar footlongs can really change the world. If this campaign works, you can bet that Chuck will become the new Jared.