Super Bowl Makes Babies Blog

While watching some sweaty guys fling around a pig-skin is enjoyable to some, let’s be honest. Monday morning around the water cooler will not consist of debates over whether the Steelers should have gone for it on the fourth down or whether the Cardinals could have played better defense. Instead, the real game everyone is watching is the ad game.

Whether it’s a scantily clad vixen trying to sell you a domain name or a stain that just won’t stop yelling, companies are shelling out $3 million dollars for 30 seconds of the most prime time ad space of the year. But is 30 seconds enough?

Advertisers aren’t relying completely on that brief time slot of glory. This year will be, as Kenneth Corbin of InternetNews.com called it, a “Web 2.0 extravaganza.” The big brands are seeing the necessity for collaboration between their television media and their social media. Advertisers are priming the pump for the big day with a social media blitz that includes mentioning their ads on Facebook, Twitter, YouTube and even blogs.



For an example, check out the YouTube outtakes of the E*Trade baby which act as a perfect teaser to the E*Trade Super Bowl ad. To top it off, the baby even has his own Twitter account where he posts tweets such as, “Remember when I vomited on national TV? Whoa.”