Traditional Local Advertising Models Replaced by Digital

Ever since the old economy decided to descend into terrifying oblivion, people have been trying to figure out ways to cut back on their spending. For example, tonight I bought a 15 pound turkey for only 5 bucks! Sure, it wasn't frozen and I have to cook it by tomorrow or I'll end up with salmonella, but that bad boy will give me a week's worth of lunch and dinner. Now that's value!

Of course, this blog isn't about my phenomenal thriftiness*; it's about advertising. Which brings me to this article from CNNMoney. According to the report, many businesses are looking to scale back costs by changing their local advertising from traditional models such as newspapers and radio to digital ones like banner ads and search ads.

Although this shift was already occurring to a certain extent, Internet advertisers have seen especially rapid growth since the economic downturn. Interesting news for those would be media planners about to graduate and just another sign that digital is the place to be.




*Note to self: Create blog about my phenomenal thriftiness.