Monetizing Twitter

I wrote a little while back about how much I love using Twitter. With tens of thousands of users tweeting each and everyday, I'm certainly not the only one. It's quite simply one of the most entertaining and useful services to emerge from the vast social media landscape.


Of course, in an economy like this, being a useful service isn't enough. The creators of Twitter, despite the incredible buzz their product has built in the tech world, have so far been unable to earn any money from their product besides initial VC funding. With that funding drying up, however, the company needs to figure out a way to start turning some cash or face an inevitable trip to the Web 2.0 graveyard.

Luckily, there are numerous ways in which Twitter could be monetized such as charging for a premium Twitter service, or working in a realistic advertising model. In a recent article for AdAge, Abbey Klaasen discussed these ideas and more. Check it out here if you're a fan of the service. Also, in case you want to connect with me on Twitter, you can follow me from here.