I've been thinking a lot about the economy lately and how lucky I was to find a job so quickly after moving to California. If I hadn't been able to get something within that first month, it would have made my transition unspeakably difficult. That's one reason why I feel so badly for all of my friends who are graduating this year. The country is undoubtedly in recession and, if things continue the way most analysts expect, 2009 will be worse than 2008.
Of course, I shouldn't spend too much time focusing on the negative. Economic troubles tend to force people to become more creative and find alternative solutions to their problems. This is especially true in the field of marketing. Rather than spending big bucks on major ad buys, companies have been resorting to more interesting tactics, such as leveraging the wealth of possibilities afforded by social media.
Marketing Profs shared some great insight into this tactic today and I thought it was worth sharing. For all of you readers out there that are looking to enter the job market, understanding some of these skills could really help you wow 'em in an interview.
From the article:
Web 2.0 technologies offer new ways for you to reach your audience for little to no cost. Customers have become inoculated to tired methods like email and even pay-per-click. Waiting for them to visit your Web site is simply insufficient to drive growth. Instead, the new generation of marketing tools includes things like social communities, Web site syndication tools, gadgets, and RSS feeds because they are online ("on-demand"), scaling to any size of audience. The best part is that most Web 2.0 technologies are easy to use and are, often, free.
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