I'm a Coke man. Always have been. As a matter of fact, I recently made the switch to Coke Cherry Zero and I couldn't be happier. I'm not entirely sure it had anything to do with Coke's advertising as much as its taste, but it's hard to accurately measure the kind of impact the Coke brand has had on my life. I suppose it's possible that the chubby Coke Santa Claus and those adorable Coke Polar Bears had something to do with my preference. I do know one thing for sure. Coke's main rival - Pepsi-Cola - just never did it for me.
Maybe that'll change now though. According to an Ad-Age Report, Pepsi-Cola is in the midst of making a big change to their brand. To the tune of $1.2 billion, Pepsi is rebranding all of its products to try and jumpstart positive growth for the company in a decidedly unfriendly market. To help achieve this change, Pepsi is reportedly turning some its resources from its traditional agency, BBDO, to Arnell, which is affiliated with industry giant Omnicom Group. It'll be interesting to see if this mega shake-up recharges the brand. If not, I suppose they could try Pepsi Cucumber again.
Pepsi Shakes Things Up
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