The Mortgage Meltdown and Marketing

I'm about to go to bed, so this'll be a short one. With the financial titans of Wall Street collapsing like flan in a cupboard (thank you Eddie Izzard), the Federal Government has decided to step in and bailout the vast majority of companies affected by the mortgage meltdown. Needless to say, these problems have far-reaching implications. In popular political parlance, meltdown related issues have reached beyond Wall Street and are affecting Main Street.

But what kind of effect does all of this have on the media and marketing industry? How has the shaky economy affected consumer trust in popular brands? How different is consumer spending from this same time last year? How can some businesses thrive in a recession? Etc, etc. The questions are plentiful and the good people of AdAge have all of the answers. In their continuing coverage of the economic meltdown, AdAge has compiled all of their stories into one section of their site. How wonderfully convenient. Check it out and educate yourself. Never forget, good marketers are informed marketers.