I'm Txting This Post

I don't like texting. I mean, I guess it's better than making a two second call to say, "I'll be home 30 minutes late", but I don't really like bothering with it. Then again, maybe that's just because my crappy old phone has a hard to push 7 button which gives me achy fingers. Anyway, regardless of my personal opinions, most people like texting. In fact, over the past two years text messaging has increased 450%, significantly outpacing the number of mobile phone calls made over the same period.

Comic from http://joshreads.com/images/07/02/i070208garfield.gif

Now, if you fail to see the point of this post, or you're saying to yourself, "Gee, I wish Rob would write another post about farting", then you might need to reevaluate whether you've got the right mindset for a career in marketing. Even I, "txt h8r" though I am, can recognize that this is the kind of news that is relevant to the future of the industry. Emerging technologies and user trends are key things to study if you want to be at the forefront of the marketing business.

Our generation, like none before us, is highly literate in digital media. Figuring out new ways to generate a conversation with a consumer is a huge part of marketing and being aware of news items like the one above is an important way to stay in the loop.

Thanks to MarketingVOX for posting Nielsen Mobile's report.