Farting in Advertising: Good or Bad?

It's taken me 165 posts to get here, but I'm proud to say that today I have been blessed with the opportunity to legitimately blog about farting for Experience.com. Thank you, thank you. There's so many people I'd like to thank. It's just overwhelming.

Anyway, I've been allowed to take this foray into flatulence because of a new ad campaign released by Extended Stay Hotels. The campaign, based around the new tagline "No place makes you feel more comfortable", shows a variety of hotel guests cutting the cheese, with no apparent shame, thanks to the comfortable surroundings of Extended Stay's hotel rooms, lobbies and hallways. Interestingly, they don't show hotel guests tooting in crowded elevators. Apparently that part of the hotel just isn't comfy enough.

While these spots have received considerable amounts of coverage on YouTube, I'm not entirely convinced they will translate into increased bookings. Who wants to book a hotel room that's been covered in the foul crusty stank of hundreds or thousands of previous guests?

What do you think? Will these spots positively differentiate Extended Stay from the vast number of competing hotel chains or will this campaign go up in a cloud of methane fueled fire?