Leave The Breakfast Club Alone

Has anyone seen JC Penney's recent back to school advertising? It's all themed after the classic 80's teen dramedy The Breakfast Club. Why? According to JC Penney CMO Mike Boylson, "We have several new brands that appeal to different teens with different styles...The movie's premise of kids with different backgrounds coming together to find they had more in common than what they thought was perfect for what we were trying to communicate."

Makes sense I guess. But does it make for good commercials? To be perfectly honest, I'm not a big fan. It's not that I think The Breakfast Club is the best movie ever or anything, but it still has a certain cultural significance. The films of John Hughes helped to define the popular perception of an entire generation of people. So, when seeing how JC Penney has re-imagined the film, I was less than impressed. They're just too glossy for my tastes. But, that's just one man's opinion. You be the judge.