How to Get Fired

One would hope that no one reading this blog is looking to get fired, but just in case you were wondering, one sure fire way to get the boot is to repeatedly call your client by their competitors name. Apparently this happened at the offices of Doner in Southfield, Michigan when an executive creative director referred to Tropicana instead of the agency's actual client, Minute Maid.

While it was probably an honest mistake and completely unintentional, the response was swift and brutal. Hopefully this doesn't tarnish the relationship between client and agency too much. I hate seeing people screw up. It's just so awkward and uncomfortable. Like the TV show "Curb Your Enthusiasm". Sure it's funny, but most of the time I'm just cringing. Hat tip to Agency Spy for reporting this.