Words of Wisdom From Hall-of-Famer Keith Reinhard

Ever been chastised for not respecting one's elders? Well, if you have been, good. It's an important thing to remember. We can learn a lot from those who came before us, especially when it comes to the marketing business. Back before everything was all about Facebook and Youtube and "Gen X-ers", advertisers had to get by on nothing but clean, strong copy and intelligent design. Then, as now, sound strategy was key to making an impact on consumers and few did it better than DDB Chairman Emeritus Keith Reinhard.

Reinhard was recently inducted into the Advertising Hall-of-Fame. He's known for writing some of the most famous taglines in advertising history like State Farm's "Like a good neighbor, State Farm is there" and McDonald's "You deserve a break today". At AdAge.com recently, AdAge editor-in-chief Rance Crain conduced a video interview with Reinhard exploring how he got into the business and some of the secrets behind his memorable taglines. One of the most tasty nuggets from the interview...Barry Manilow composed that catchy jingle for State Farm. It's the first of three videos, so I'll try and post the others when they come online.