Bringing up Baby

One of the commercials I highlighted in this year's Super Bowl Ad Review was E-Trade's hilarious talking baby spot. If you haven't seen it, check it out below.



Anyway, I came across an interesting interview with the chief creative officer behind the campaign, Tor Myhren, which explained how the piece was concepted and executed. If you're interested in seeing how a Super Bowl Ad comes to life, check out the article here.