Google has long been deified for its incredibly successful ad platform. Until recently, however, this platform has only been used to place Internet ads that are contextually linked to Google's search engine. Now, however, with the expansion of Google's AdWords program to allow for the placement of television ads, Google has taken an even bigger step toward ad dominance. Plus, this system allows for commercial production companies to connect more easily and more directly with their clients.
Early opinions of the TV ad platform have been positive. To learn a little bit more about how the Google program works, you should check out this article. It highlights the successful pairing of eHealth.com and the Pixel Bros. production company from Chicago.
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