We all know that marketing is changing. I've done nothing but talk about these changes since I first started writing for this blog one year ago. Never, however, have I been able to explain these changes, and the way which companies can most effectively implement them, as effectively as Paul Isakson has with his brilliant slide presentation. It's simple, clear, funny, and, most importantly, effective at delivering a strong message about the future of the industry. Check it out below.
Thanks a ton to David Armano at Logic+Emotion for posting about this presentation.
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