Every so often, I find it useful to post a link to an article or story I find which details a successful marketing professional's rise to glory. They're not only interesting stories, but they help show us that the path to the top is never quite as linear as we want it to be. In the case of Dolores Kunda, Leo Burnett's director of Hispanic marketing, the break toward marketing came when she realized that finance wasn't as interesting as she'd hoped.
I'm encouraged when I read about career paths like Ms. Kunda's because it helps put the post collegiate job search in perspective. It's refreshing to hear that someone doesn't necessarily have to major in marketing and get the perfect internship to become a success. The most important thing to remember is to just enjoy what you do. If you're happy and you work hard, the promotions and bonuses will come in time.
Leo Burnett's Hispanic Marketing Director Shares Her Career Path
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Career Path,
Dolores Kunda
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2 comments:
I was lucky enought to go to the American Advertising Federation's Mosaic Career Fair at DePaul University just two weeks ago. Not only did I get to hear Dolores speak, but also the CEO of Leo Burnett as well! They encouraged young professionals to do something that you enjoy, whether it is fitting of your major or not. Hearing their stories of how they got to the top is very inspiring and makes me determined to be just as persistant, outgoing, and hard-working as they were to get where they wanted to be.
I would advise any student to try and see their professional 'hero' speak at a convention, career fair, or professional networking event. It was an awesome experience.
That's awesome Jen. Career fairs and other networking events are great ways to hear from people who are actually succeeding in the industries with which you want to be involved.
Most every college career center plans events like this so it's important to pay attention to any emails reminders or postings you see around campus. Better yet, just check in with them to learn more about what's coming up.
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