Have you got your ticket to the ODDY's?

So what if the Oscars have all the hot shot celebrities and fancy red carpet fashions? There are a number of high profile awards for excellence in the field of marketing too! You've got the ADDY, the Clio, the Silver Anvil, the Mobius; the list goes on and on.

You see, marketing professionals, like all other human beings, want to be celebrated for their achievements. These awards honor the creativity, passion, and inspiration needed to craft an effective and compelling marketing campaign and are taken very seriously in the marketing community. Having a major award on your company's resume is a big time reputation enhancer and can help bump a small business to national prominence.

Recognizing the importance of innovation and originality in new marketing efforts, Phoenix design firm Keane Creative has developed their own award for marketers in the state of Arizona called the ODDY. Even though it's not a national award, it still looks like it could end up being a pretty cool trophy to take home. I especially like how any business can apply for consideration.

I'll definitely be keeping my eye on these awards. There's a lot of talent out there, and seeing the best of the best can really help us newbies learn what type of work needs to be done to get noticed.