Jobs in Advertising: Copy Writer

In marketing, good writing is one of the most important skills you can have. No matter what product or service you are advertising, it is crucial that you deliver a clear and concise message. Take a moment to consider some of the most well known taglines: “Be All That You Can Be” for the Army, “The King of Beers” for Budweiser, or “Like a Rock” for Chevrolet. What do all of these phrases have in common? They deliver strong messages about their products and they are easily remembered. This isn’t by accident. A lot of hard work goes into the creation of memorable ad campaigns, and one of the most important contributors is the copywriter.

Copywriters are assigned the task of providing, duh, copy. This takes the form of slogans (like the examples above), ad copy, Internet content, product descriptions, etc. Basically, whenever there is text related to a product, a copywriter was involved. Copywriters may also be responsible for the creation of publicity materials, though this is often the job of a PR professional.

To be a good copywriter, it’s important to have a good understanding of the written word, a high level of creativity, and a commitment to research. It’s also important to be deadline oriented. Just like a journalist, copywriters are expected to produce material on a timetable. A great slogan is no good to a company if the product line has already been launched.

Copywriters are typically employed in two ways. They can either be full time staff for companies, or work as freelancers. The types of companies that will be able to provide a full time copywriting position are probably going to be large. This is because smaller companies do not have the financial resources to have an in house advertising team. As a freelancer, you can set your own schedule, but your work is not guaranteed. Self-promotion becomes a very important part of your career. For a look at the career of a freelance copywriter check out this site.

Copywriting is cool job for those who love to write and are creative thinkers. If you think you fit that mold, put together a portfolio of writing samples and check out the job market. In the world of business, there’s always room for someone who has a way with words.